14 Oct Marketing Rocks for your Quarterly Meetings
How to Use EOS Marketing Rocks
If you’re running on EOS® (Entrepreneurial Operating System) you know how to use Rocks for your Quarterly meetings. We’re big fans of EOS® and are frequently asked for ideas on what marketing Rocks would look like.
Below are some marketing Rock ideas for your company. Ready for you to copy, paste, and adjust as needed.
We’ve organized these quarterly EOS Rocks by Leadership, Management, and Execution functions. Be sure to check back as we’re adding more all the time!
We hope this saves you time and keeps you focused on your marketing foundations.
Want all the samples in one place? Download the entire swipe file and copy what you need! Check back as we are always adding more!
(Last updated 03/22/22)
Rock Examples for You to Use
Leadership Rock: Craft Your Vision Statement
Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your Vision.
Leadership Rock: Build your marketing budget
We’re talking beyond having your chart of accounts…we’re talking about forecasting your marketing spend for the next year.
Leadership Rock: Define core marketing metrics
We’re talking about creating core metrics so you can be more efficient in what is reported and measured and tracked within marketing.
Leadership Rock: Define your marketing KPIs and marketing Score Card
KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look at to know your marketing is on track?
Management Rock: Create staff & vendor onboarding process
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.
Management Rock: Prioritize your target markets
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority.
Management Rock: Competitor analysis process
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind.
Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
Management Rock: Create product descriptions
Product descriptions are critical to all marketing and sales efforts but rarely developed properly.
Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
Management Rock: Create brand cheat sheet and teach staff how to use it
Brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote hard drive that no one has easy access to.
Execution Rock: Set up marketing tracking
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.
