Leadership Rock: Craft Your Vision Statement

What are Marketing Rocks?

If you’re running on EOS^® (Entrepreneurial Operating System) you know how to use Rocks for your Quarterly meetings. We’re big fans of EOS^® and are frequently asked for ideas on what marketing Rocks would look like.

This Rock is ready for you to copy, paste, and adjust as needed.

We hope this saves you time and keeps you focused on your marketing foundations.

Marketing Leadership Rock: Craft Your Vision Statement

This is not a fluffy statement that sounds fancy but means nothing. Your vision statement guides absolutely all marketing decisions (and beyond).

Your vision is where you want the company to be in 5, 10, 20 years. What does it look like? Who are you serving? What do you offer?

A solid vision statement is:

• Measurable: How would we know if progress is being made?
• Attainable: Must be able to take it seriously.
• Inspiring: Must engage people emotionally.
• Cultural: Must fit with the organization’s unique style.
• Single-Minded: Must be focused.
• Vivid: Must be clear and easily understood.

Trust us when we say that this is the single most important marketing tool you have and the hardest to develop.

Feel free to cut, paste, adjust, and use for your next Quarterly Rocks:

Rock: Craft your vision statement

V – Vision: This Rock is to create your vision statement. All other Rocks will tie back to this statement.

S – Specific: Craft your vision statement. One simple sentence in as few words as possible.

M – Measurable: The statement needs to exist and be communicated to the company. The measurable here is that it exists.

A – Attainable: Your leadership teams need to understand the importance of a vision statement and how it’s used. This is only attainable if your leadership team is ready to choose a path forward and go all-in.

R – Realistic: The vision statement is difficult to do on your own. Consider bringing in an outside consultant to help guide the exercise (Foundations First Marketing).

T – Timely: Give yourself the full 90 days to draft, test, and finalize your statement. It is essential that everyone buys in.