Marketing Rocks for your Quarterly Meetings
How to Use EOS Marketing RocksIf you’re running on EOS® (Entrepreneurial Operating System) you know how to use Rocks for your Quarterly meetings. We’re big fans of EOS® and...
14 October, 2022
SMG Blog
Leadership Rock: Craft Your Vision Statement
Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your Vision....
14 October, 2022
Leadership Rock: Build your marketing budget
We're talking beyond having your chart of accounts...
14 October, 2022
Leadership Rock: Define core marketing metrics
We're talking about creating core metrics so you can be more efficient in what is reported and measured and tracked within marketing....
14 October, 2022
Leadership Rock: Define your marketing KPIs and marketing Score Card
KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look at to know...
14 October, 2022
Management Rock: Create staff & vendor onboarding process
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc....
14 October, 2022
Management Rock: Prioritize your target markets
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority....
14 October, 2022
Management Rock: Competitor analysis process
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind....
14 October, 2022
Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders....
14 October, 2022
Management Rock: Create product descriptions
Product descriptions are critical to all marketing and sales efforts but rarely developed properly....
14 October, 2022
Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner....
14 October, 2022
Management Rock: Create brand cheat sheet and teach staff how to use it
Brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote hard drive that no...
14 October, 2022
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