Execution Rock: Set up marketing tracking
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of "conversion"...
14 October, 2022
SMG Blog
Our Proven Approach to B2B Marketing Strategy & Tactics
The marketing challenge As a fractional CMO, the most common roadblock I see is a lack of direction. A lot of tactics are happening, but...
14 July, 2022
Is Not Knowing How You Can Help Your Target Audience Sabotaging Your Marketing Growth?
We know you’re no stranger to the idea of a target market, but if you can’t answer some or all these questions, your...
01 July, 2021
Is Content Paralysis Sabotaging Your Marketing Growth?
Content paralysis goes hand in hand with campaign failure. Learn how to fix content paralysis with a positioning statement and value messaging strategy....
01 July, 2021
Is Goal & Tactic Misalignment Sabotaging Your Marketing Growth?
If you aren’t immediately clear on what your tactics are supposed to accomplish, it’s likely they are out of sync with your objectives,...
30 June, 2021
3 Digital Marketing Tactics You Must Use
Not on the digital marketing bus yet? Think you can grow your business without digital marketing? Think again. Or, maybe you're on the...
14 May, 2021
Symptoms of Sales and Marketing Misalignment
Recognizing and correcting symptoms of misalignment can make a huge impact on your business’s success....
30 April, 2021
Want to Know What Your Customers Are Saying? Instead of a Focus Group, Try This
As marketers, we want to hear what our customers are saying. Who better to ask than your sales team who talks to your...
16 April, 2019
Digital Marketing Doesn’t Have to Be Your Thing, But…
Digital marketing is only going to become more of a “must” as tactics such as SEO, social media and content marketing continue to...
19 March, 2019
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