We know you’re no stranger to the idea of a target market, but if you can’t answer some or all these questions, your marketing strategy could be a costly exercise in futility....
Content paralysis goes hand in hand with campaign failure. Learn how to fix content paralysis with a positioning statement and value messaging strategy....
If you aren’t immediately clear on what your tactics are supposed to accomplish, it’s likely they are out of sync with your objectives, strategy, and goal....
Recognizing and correcting symptoms of misalignment can make a huge impact on your business’s success....
As marketers, we want to hear what our customers are saying. Who better to ask than your sales team who talks to your customers everyday? ...