"Before working with Skach Marketing Group, my client was putting a lot of money into social media and online content to try to grow the company, but they didn't know how to truly measure whether their efforts were paying off - or how to shift gears if they weren't. Then they did the marketing assessment, and it was transformational. The SMG team guided them through how to build a solid foundation for their marketing efforts by first creating a vision statement, then crafting the marketing strategy around it and choosing tactics that are aligned to the goals - with built-in metrics to see if they’re hitting the mark and pivot if not. SMG did a deep-dive on all aspects of the company's marketing (including some humorously accurate first impressions of their brand vs the competition) and provided a very detailed project plan with all the follow up tasks needed to move forward; they even imported the project plan into Asana to make it as easy as possible to assign, track, and follow through on the tasks! Before, we felt lost - but now, we feel like we have a trusted partner guiding us toward success.”